Tom Hanks Cautions Fans About Fraudulent AI-Generated Ads Using His Likeness
Tom HanksTom Hanks, the renowned Oscar-winning actor, has issued a firm warning to his fans regarding deceptive advertising practices that utilize artificial intelligence to mimic his likeness without consent. On his social media platforms, the 68-year-old actor highlighted a series of advertisements promoting 'miracle cures and wonder drugs,' stressing that they falsely feature his name, image, and voice.
Hanks took to Instagram on Aug. 29 to inform his followers of these misleading ads, which claim to offer health solutions using his supposed endorsement. He emphasized, "These ads have been created without my consent, fraudulently, and through AI. I have nothing to do with these posts, the products, the treatments, or the spokespeople touting these cures."
Tom Hanks, who has been open about managing his type 2 diabetes, reiterated his reliance solely on his board-certified doctor for medical treatments. "Do not be fooled. Do not be swindled. Do not lose your hard-earned money," he warned, urging fans to be cautious of such scams.
This is not the first instance where Hanks has had to address the misuse of his likeness. He previously denounced similar AI-generated content, including a fake dental ad. Hanks joins a growing list of celebrities like Drake, The Weeknd, and Taylor Swift, who have also faced unauthorized use of their identities in the digital era.
The misuse of celebrity likeness through AI has sparked legislative actions, with states like Tennessee enacting laws such as The Ensuring Likeness Voice and Image Security Act (ELVIS Act) to protect individuals from unauthorized digital impersonations. As the digital landscape evolves, Hanks' warning serves as a crucial reminder to remain vigilant against AI-driven deceptions.
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